Emergency Management relevance isn’t built during a crisis—it’s built in the quiet moments between them.

In this episode, we focus on how Emergency Management programs stay relevant with organizational leaders when there is no active disaster. We explore practical ways to keep leadership engaged, demonstrate value, and position Emergency Management as a strategic function rather than a response-only capability.

The conversation covers translating risk into leadership-level priorities, using exercises, briefings, and after-action insights to reinforce readiness, and maintaining visibility in organizations where attention is constantly pulled in competing directions. We also discuss how consistent communication and relationship-building can ensure Emergency Management remains trusted, supported, and resourced—long before the next incident occurs.