September 18, 2022

Staying the preferred vendor for a top digital agency w/ Andzen & Justuno

1 hour 8 minutes

Hey there partnerships people! Welcome back to another episode of Make Them Famous - where you hear from two sides of the partnerships equation.

Today, I am interviewing Jason Anderson, Chief Operating Officer of Andzen - an ecommerce lifecycle marketing agency partnered with JustUno, Klaviyo, Loyalty Lion, and Shopify…

Joining Jason is Derek Booth, Director of Strategic Partnerships at JustUno.

These two are long time user-first partners, but Derek has taken over there account and managed it for about a year now during one of the most important times to maintain close relationships with those great ecommerce partners.

How their partnership came to be - it’s something not enough teams do in practice

What tech teams can do to spot more potential partners are in their user-base

How JustUno incentivizes CS and Sales teams to get more agency-service partner info from the user while on calls

We hear some of Jason’s favorite partnerships routines and incentives

What Jason attributes Andzen’s referral frequency success to

Where do time, product and scalability play into the equation

Jason gives us a few examples of when second-rate products won their partnership

How to execute with product-led partnerships strategy

The power of co-marketing

Jason’s top 5 incentives to start or keep partners

And just for fun, Jason rates tech partner incentives (outside of product quality):

Co-marketing and co-selling

Training and certifications

Communication

In-region support

Getting product team members to get on calls with partners

Commissions

Resources:

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

‍Partnerhub - for finding and managing your partnerships.

...more

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By Alex Glenn

88 ratings