Sometimes you leave the door wide open for all your rival

Ultimately, we want to defend our real-estate

If a shopper makes it to our product page, we don’t want to lose them to competitors. 

So it’s better to defend some of that real estate/air space.

 

Today, Brian Johnson from Canopy Management will share his thoughts about defending and stealing the Amazon market.

 

You'll Learn:

* How to defend your product through "air space"

* How to steal market share through the listing

* Understanding Amazon Ad Options

* The importance of identifying complementary products