Use my real 2025 Black Friday (from Snickerdoodle Knits, my knitting pattern design brand) results to optimize your own sale this week.

I've already wrapped up my Black Friday sale for this year, so now I want to help you out by sharing the exact results from my promotion!

In this episode, I’m pulling back the curtain on my entire Black Friday sale -- from the strategy and structure to the daily revenue breakdown -- and sharing the exact lessons I learned so you can make smart, aligned tweaks before your sale goes live next week.

We’re talking about:

✨ How I structured my Black Friday offer (and why I chose those dates + timing)
✨ What actually sold each day of the promotion
✨ The real revenue numbers and what they revealed about customer behavior
✨ Why some offers performed stronger than others
✨ Why knitting patterns didn’t convert well
✨ What to offer instead if you want a higher-converting Black Friday sale
✨ Simple, strategic changes you can still make this week to increase momentum

Whether you haven’t even thought about out your Black Friday offer yet or you already have your offer planned out but want to optimize it based on my results, this episode gives you clear, data-backed direction for the next few days.

It’s not too late to create your highest-converting Black Friday sale.

Press play and get your plan aligned.

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