
Sign up to save your podcasts
Or
In this episode of Talk Commerce, Brent Peterson interviews Matt Hammonds, co-founder of Full Leaf Tea Company. They discuss Matt's journey from a broke newlywed to a successful tea entrepreneur, the intricacies of sourcing high-quality organic teas, and the importance of customer feedback in product development. The conversation also covers the challenges of e-commerce, advertising strategies, and the excitement surrounding the holiday season for tea sales. Matt shares insights on the tea industry, including trends, customer demographics, and the future of tea in a rapidly changing market.
Takeaways
Sound Bites
Chapters
00:00
Introduction to Full Leaf Tea Company
05:02
Journey into the World of Tea
09:53
Sourcing and Quality Control in Tea
11:34
Product Development and Customer Feedback
12:52
Decaffeination and Herbal Teas
14:07
Cold Brewing and Kombucha
16:38
E-commerce Strategies and Challenges
17:54
Working with a Spouse in Business
20:29
Understanding the Customer Base
21:46
Advertising and Marketing Shifts
23:48
Exploring New Product Lines
24:47
Brewing Techniques and Recommendations
28:58
Excitement for the Holiday Season
30:12
The Future of Tea in a Tech-Driven World
32:03
Closing Thoughts and Resources
5
2323 ratings
In this episode of Talk Commerce, Brent Peterson interviews Matt Hammonds, co-founder of Full Leaf Tea Company. They discuss Matt's journey from a broke newlywed to a successful tea entrepreneur, the intricacies of sourcing high-quality organic teas, and the importance of customer feedback in product development. The conversation also covers the challenges of e-commerce, advertising strategies, and the excitement surrounding the holiday season for tea sales. Matt shares insights on the tea industry, including trends, customer demographics, and the future of tea in a rapidly changing market.
Takeaways
Sound Bites
Chapters
00:00
Introduction to Full Leaf Tea Company
05:02
Journey into the World of Tea
09:53
Sourcing and Quality Control in Tea
11:34
Product Development and Customer Feedback
12:52
Decaffeination and Herbal Teas
14:07
Cold Brewing and Kombucha
16:38
E-commerce Strategies and Challenges
17:54
Working with a Spouse in Business
20:29
Understanding the Customer Base
21:46
Advertising and Marketing Shifts
23:48
Exploring New Product Lines
24:47
Brewing Techniques and Recommendations
28:58
Excitement for the Holiday Season
30:12
The Future of Tea in a Tech-Driven World
32:03
Closing Thoughts and Resources
1,828 Listeners
21,267 Listeners
373 Listeners
16,804 Listeners
3,365 Listeners
512 Listeners
3,978 Listeners
984 Listeners
4,332 Listeners
2,617 Listeners
2,953 Listeners
5,284 Listeners
8,913 Listeners
5,417 Listeners
442 Listeners