In this episode of Attention Retention with Jackie McManus on the Tim Ridley Show, we're focusing on some of the most critical aspects of truck driver recruitment and retention within the trucking industry. In today's digital age, drivers have a plethora of resources to research potential employers, ranging from YouTube testimonials to online reviews on platforms like Indeed and Glassdoor. Companies can leverage digital marketing strategies and encourage positive reviews from current drivers to enhance their reputation and attract top talent. Several drivers call in and underscore the value of family-oriented trucking companies that prioritize driver safety, equipment maintenance, and overall job satisfaction. While competitive pay and benefits are crucial, the work environment and relationships within the company play an equally pivotal role in driver retention.