This episode features the brilliant Stefan McLaughlin. Stefan is a Social Media Specialist at Pulseway. Stefan jumps right in and runs through his background in digital. He talks about his content creation for platforms like TikTok and Instagram. However the interesting area he focuses most of his time on is reddit. Stefan highlights how the space is thriving and has a really positive ROI for it's business there. His regularly uses hootsuite for social posting but speaking highly of both meltwater and mention platforms which perform social listening for his business and clients. We discuss VR and the future opportunties within that space. This a great episode for anyone looking to understand more about community management and social media engagement.