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Stefani Greenfield, Co-Founder of SCOOP NYC and MY NEXT ACT, Brand Consulting Agency
In this episode, we sit down with Stefani Greenfield, Co-Founder of MY NEXT ACT, a global consulting agency focused on the creation, ideation and “storytelling” of brands. This creative legend takes us through her early years as a latchkey kid, navigating the NYC streets and dance clubs, what it was like working on the ground floor at DKNY and Esprit and how those experiences lead her to co-found the internationally acclaimed SCOOP NYC stores, which she is credited for pioneering a new way for consumers to shop at retail with her trailblazing merchandising concept – “The Ultimate Closet”.
Stefani Greenfield
Stefani Greenfield co-founded the internationally acclaimed SCOOP NYC stores and is credited for pioneering a new way for consumers to shop at retail with her trailblazing merchandising concept – “The Ultimate Closet”. After selling SCOOP in 2008, Greenfield created and still currently hosts the first ever fashion/lifestyle show on HSN – “Curations Caravan”. Greenfield was a judge on Bravo’s “Launch My Line”, appeared in a monthly segment, “Fashion Roadmap” on TODAY and hosted “Unracked with Gilt Groupe”, an innovative web series of interviews with fashion luminaries and legends. Greenfield served as the Chief Creative Officer of The Jones Group for 2 years, leading design, merchandising and marketing of their portfolio of brands.
In 2013 she founded MY NEXT ACT, a global consulting agency focused on the creation, ideation and “storytelling” of brands. With Project Runway creator Desiree Gruber, Greenfield launched the accessory brand Theodora & Callum. Greenfield was the Creative Brand Director on the E! docu-series “House of DVF”. Greenfield is a Co-founder of Love Heals – The Alison Gertz Foundation for AIDS Education and a Board Member of GOOD+ Foundation and ACRIA.
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By Michael Czirjak and Justin MarcusIn this episode, we sit down with Stefani Greenfield, Co-Founder of MY NEXT ACT, a global consulting agency focused on the creation, ideation and “storytelling” of brands. This creative legend takes us through her early years as a latchkey kid, navigating the NYC streets and dance clubs, what it was like working on the ground floor at DKNY and Esprit and how those experiences lead her to co-found the internationally acclaimed SCOOP NYC stores, which she is credited for pioneering a new way for consumers to shop at retail with her trailblazing merchandising concept – “The Ultimate Closet”.
Stefani Greenfield
Stefani Greenfield co-founded the internationally acclaimed SCOOP NYC stores and is credited for pioneering a new way for consumers to shop at retail with her trailblazing merchandising concept – “The Ultimate Closet”. After selling SCOOP in 2008, Greenfield created and still currently hosts the first ever fashion/lifestyle show on HSN – “Curations Caravan”. Greenfield was a judge on Bravo’s “Launch My Line”, appeared in a monthly segment, “Fashion Roadmap” on TODAY and hosted “Unracked with Gilt Groupe”, an innovative web series of interviews with fashion luminaries and legends. Greenfield served as the Chief Creative Officer of The Jones Group for 2 years, leading design, merchandising and marketing of their portfolio of brands.
In 2013 she founded MY NEXT ACT, a global consulting agency focused on the creation, ideation and “storytelling” of brands. With Project Runway creator Desiree Gruber, Greenfield launched the accessory brand Theodora & Callum. Greenfield was the Creative Brand Director on the E! docu-series “House of DVF”. Greenfield is a Co-founder of Love Heals – The Alison Gertz Foundation for AIDS Education and a Board Member of GOOD+ Foundation and ACRIA.