Steffen Daleng, Chief Marketing Officer at Booktopia sits down with Mark Jones to discuss how to create a frictionless user experience, converting digital laggards and Booktopia's growth to become the biggest online book store in Australia.

Resources

• Booktopia
• What Booktopia's CMO is doing to ensure brand partnerships flourish - CMO.com.au
• Booktopia announces restructure of its marketing team - Mumbrella

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