From selling his girlfriend's jewellery on an online marketplace, to Chief Marketing Officer at Booktopia, Steffen Daleng has had experience in multiple roles and countries. With an original budget of $10 a day, tune in to hear Steffen share the Booktopia story, along with his personal career insights and the importance of putting the customer first.

In this episode, we discuss:

- The differences in marketing approaches between countries

- How COVID-19 impacted the online book sector

- The evolution of Steffen's own marketing mix strategy

- The mix of Acquisition vs. Retention

- Setting the right expectations and delivering on them

- Personalization in an extensively changing legislative landscape, and an increasing consumer awareness of how their data is being managed

- Customer service channels at Booktopia

- The size and structure of Booktopia's marketing team

Three Quick Questions:

- A business book you recommend? - The Personal MBA by Josh Kaufman

- Person to follow on social media or digital media? - Mark Ritson and Professor Galloway

- One on one dinner with a living person? - My mum, I haven't seen her for a while!

To find out more, follow Steffen on LinkedIn or check out Booktopia.com.au