Today's guest is Stella Xu, our new Investment Associate at Main Sequence Ventures. Stella most recently worked for The Trade Desk, a hyper-growth Nasdaq listed company in the digital media space as a media trader. She is an expert in helping businesses scale their online acquisition. Stella has also been named as the 30 under 30 and a woman to watch by the online marketing authority site B and T.

In this episode, Stella shared her experience in helping businesses grow revenue by 20x through real-time trading campaigns. She discussed the cost-efficient strategies startups can use to target the most relevant users with personal messages.