Toy Business Unboxed

STEM and STEAM Toys: The Art of Toy Making


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Join us on our latest podcast episode for a journey of inspiration and creativity with Reisa Schwartzman, founder of Griddly Kids, as she shares her insights on merging education with engaging play experiences! Discussing her journey from dance to real estate to toy manufacturing. Reisa also talks about the inspiration behind her brand, Griddly Kids, how the company differentiates itself in the toy market, the importance of experiential learning, challenges in the toy industry, and the ultimate goal of bringing joy and quality time to families.


⭐️ Highlights:


00:00 Welcome to Toy Business Unboxed!

00:36 Meet Reisa: A Journey from Dance to Toy Manufacturing

01:08 The Inspiration Behind Griddly Kids

02:36 Innovating in a Crowded Market: Griddly Kids' Unique Approach

04:45 The Importance of Packaging in Retail Success

05:51 Experiential Learning: A Core Philosophy

09:49 From Idea to Market: The Product Development Process

11:53 Marketing Strategies in the Digital Age

14:08 Overcoming Challenges in the Toy Industry

18:33 The Ultimate Goal: Impact Through Play

20:39 Final Thoughts and Advice for Aspiring Toy Entrepreneurs




-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

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Toy Business UnboxedBy ToyLaunch

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