In the previous episode, Tom shared the M.I.L.K It method and how it can help you and your business. Today, Tom digs into step one: market. He explains the “hungry crowd” mindset, different strategies for marketing your ideas, and provides a worksheet to profile your ideal customer. You have to know your market before you start a business. Tune in and learn how to get into their minds today. 

 

"Your first step for everything is to ALWAYS identify your target audience.”

-   Tom Gaddis

 

 In This Episode:

- Understanding the importance of market strategy

- How you can get ideas if you are still looking for your market

- How to tell if a market is hungry

- Different approaches to examining your competition

- How to profile your ideal buyer

 

Resources:

• Lists of occupations - https://en.wikipedia.org/wiki/Lists_of_occupations
• How you can research about other players in the market - https://www.similarweb.com/
• Ideal Buyer Worksheet – https://tomgaddis.com/buyer-worksheet

 

Connect with Tom Gaddis:

• Website - http://tomgaddis.com/
• LinkedIn - https://www.linkedin.com/in/tomgaddis
• Facebook - https://www.facebook.com/tomgbiz