Stocks from Scratch

Step 1 - Pick a Good Company


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The first step in our investing journey is learning how to pick a good company. A good company will have a sustainable competitive advantage (moat) - something that protects them from competition. There's four main ways this can be present; brand, patent/legal, network effects, switching.We also dive into why we want to pick a good company, besides the obvious perks.
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Stocks from ScratchBy Ross Sedra