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Step By Step Guide On How To Use SurveyDetective to Segment Your Audience
We covered a lot of powerful topics about segmentation in recent episodes. And the best way for me to tie it all together is to give you a practical step-by-step example.
I’m going to show you exactly how I use segmentation surveys to get better results.
Last week, I talked about the five types of market segmentation. Today, I’m going to rely on purchasing behavior, a subcategory of behavioral segmentation, to show you the full process of creating and implementing a segmentation survey.
Make sure to tune in because this episode holds the key to becoming a SurveyDetective.
My goal is to give you the knowledge and the know-how that will help you utilize the full power of surveys. And after I’ve succeeded, I’m going to provide you with the tools to do it easier, faster, and better.
The launch of my game-changing platform SurveyDetective is slowly approaching, and I want you all to be ready when it comes out. Join my VIP waitlist below, in the Additional Resources section, to get cool, behind-the-scenes updates.
Combining my performance marketing secrets with the efficiency of SurveyDetective will transform you into a force to be reckoned with, no matter the industry.
If you can do that, there’s nowhere to go but up.
Key Takeaways:
- What makes predictive segments so powerful? (4:07)
- The essence of my ISTP framework (6:56)
- An example of predictive segments based on purchasing behavior (8:33)
- How to create unique outcomes for each of these 6 segments… (13:26)
- Bargain Hunter… (15:24)
- Research Buyer… (16:18)
- Money-back Guarantee Buyer… (18:11)
- Testimonial Buyer… (19:25)
- Lazy Buyer… (21:33)
- ...and Impulse Buyer (23:01)
- A summary of the ISTP process (25:57)
- Cool new stuff I have planned for my Performance Marketer Nation (27:41)
Additional Resources:
- Eric Beer's One Affiliate Offer Challenge: View Now
- Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here
---
Connect with Eric!
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram: http://bit.ly/ericbeerinsta
- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
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By Eric Beer
5
9898 ratings
We covered a lot of powerful topics about segmentation in recent episodes. And the best way for me to tie it all together is to give you a practical step-by-step example.
I’m going to show you exactly how I use segmentation surveys to get better results.
Last week, I talked about the five types of market segmentation. Today, I’m going to rely on purchasing behavior, a subcategory of behavioral segmentation, to show you the full process of creating and implementing a segmentation survey.
Make sure to tune in because this episode holds the key to becoming a SurveyDetective.
My goal is to give you the knowledge and the know-how that will help you utilize the full power of surveys. And after I’ve succeeded, I’m going to provide you with the tools to do it easier, faster, and better.
The launch of my game-changing platform SurveyDetective is slowly approaching, and I want you all to be ready when it comes out. Join my VIP waitlist below, in the Additional Resources section, to get cool, behind-the-scenes updates.
Combining my performance marketing secrets with the efficiency of SurveyDetective will transform you into a force to be reckoned with, no matter the industry.
If you can do that, there’s nowhere to go but up.
Key Takeaways:
- What makes predictive segments so powerful? (4:07)
- The essence of my ISTP framework (6:56)
- An example of predictive segments based on purchasing behavior (8:33)
- How to create unique outcomes for each of these 6 segments… (13:26)
- Bargain Hunter… (15:24)
- Research Buyer… (16:18)
- Money-back Guarantee Buyer… (18:11)
- Testimonial Buyer… (19:25)
- Lazy Buyer… (21:33)
- ...and Impulse Buyer (23:01)
- A summary of the ISTP process (25:57)
- Cool new stuff I have planned for my Performance Marketer Nation (27:41)
Additional Resources:
- Eric Beer's One Affiliate Offer Challenge: View Now
- Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here
---
Connect with Eric!
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram: http://bit.ly/ericbeerinsta
- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!