The GA4 is still pretty new so I was playing around and found how to filter data through the comparison too.  Yay!  This tool allows you to see if you're getting traffic from your target audience, or maybe your target audience is different than you thought! Either way, you're getting access to valuable information that will help you grow your online presence.  I walk you through a quick step by step example to show you how it works.  From there, you can play around with it and find the filters and comparisons that work best for your website and business.  Got questions?  Click on the link below to leave a voice message.  Thanks for listening and Happy Website-ing!