As the flexible office sector continues to evolve, hospitality, service quality and disciplined growth have become its backbone. That’s exactly the approach Quest Workspaces has been following since 2010, when CEO Laura Kozelouzek founded the company. Now, she operates 14 locations in Florida and New York and has expanded the company’s portfolio to 310,000 square feet of premium space, mostly in Miami.

As we celebrate Women’s History Month, Senior Associate Editor Olivia Bunescu invited Kozelouzek to share her experience in the field. In this episode, she reflects on her early path into the business, the lessons she learned building a company around service and client experience and the realities of growing a flex office brand in a competitive market.

From leadership lessons and common mistakes to company culture and market discipline, the episode offers a closer look at the strategy behind one of the region’s longstanding workspace operators. Kozelouzek also shares how she stayed true to a hospitality-first model, why adaptability remains a must and her outlook for Miami’s flexible office sector.

Here’s what they discussed:

• Laura’s early journey in flexible workspaces and hospitality (01:24)
• Building a company around people and service—not just space (02:35)
• What surprised her about the flex office industry early on (07:00)
• What being a woman-owned company has meant in practice (09:00)
• Balancing charisma with clarity (11:25)
• How she scaled Quest Workspaces—adding process and data without losing hospitality (13:35)
• Why adaptability matters in South Florida coworking (19:15)
• The market challenge she sees most: undisciplined growth (25:15)
• What “premium” means in Miami today (26:30)
• Her outlook for Miami office demand, from Brickell to downtown (31:00)