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#011: Roman walks you through why tweaking habits isn't enough if you want real change in 2026 - you need a complete identity rebrand. This episode breaks down what a rebrand actually means (mindset shift, systems change, environment shift, and identity transformation), then guides you through a powerful reflection practice to visualize the gap between who you are now and your dream version of yourself.

The truth is, that dream version isn't outside of you - it's within you right now.

Roman reveals the Dark 30 Challenge at the end: seven rules (plus one bonus) to lock in for 30 days and start the year focused on what actually matters. If you've set goals before and fallen off, or never started at all, this episode shows you why identity work is the missing piece.

In This Episode:

Why tweaking habits doesn't create lasting change (you need an identity shift)

The four components of a rebrand: mindset, systems, environment, identity

How to define your identity and embrace who you want to become

Guided reflection practice: where you are now vs. your dream life

What does the best version of you do on a daily basis?Why your dream life is within you, not outside of you

The opportunity cost of not becoming that person

How to align your daily habits with your identity (creators create, athletes train)

Why focusing on the process leads to external results

The Dark 30 Challenge revealed: 7 rules for 30 days to start 2026 right

Rule 1: Three non-negotiable tasks every day

Rule 2: One action outside your comfort zone daily

Rule 3: One hour technology-free

Rule 4: Daily journaling or audio logging

Rule 5: 45 minutes active daily

Rule 6: 15 minutes outside daily

Rule 7: Wellness activity in your morning or night routine

Bonus: Check in on a friend or family member once a week

Chapters

00:00 Why You Need a Full Rebrand in 2026

03:15 What a Rebrand Actually Means: Four Components

06:30 Reflection Practice: Where Are You Right Now?

09:45 Visualize Your Dream Life and Highest Version

13:20 What's the Gap and What Can You Change Today?

16:40 The Dream Version Is Within You Right Now

18:50 Dark 30 Challenge: 7 Rules for 30 Days

20:15 Rules 1-3: Tasks, Comfort Zone, Technology Free

22:40 Rules 4-7: Reflect, Active, Outside, Wellness

25:30 Bonus Rule: Check In on Someone Weekly

Available On: YouTube, Apple Podcasts, Spotify

This podcast is supported and produced by Other Kind Media.