Search engine optimization, or SEO, is a must-have for any business with a website – and these days that’s just about every business. Stephan Spencer helps clients bring massive traffic (i.e. leads) to their sites using cutting-edge SEO tools and strategies.

It’s all about getting on page 1 of the Google results, and that means having the right keywords in place. Exactly how to do that is always changing based on Google’s algorithm. Stephan shares how he stays one step ahead of the game.

The next step: converting those leads into customers with marketing messages and web content that compels people to take action. We talk about how to make that happen, as well as...

• “Trick questions” you can use to hire the right SEO provider

• The danger of “tone-deaf” website content

• Why you shouldn’t be a “hero” to your prospects

• The 3 steps to determining the right messaging for your target market

• And more