Blonde, brunette, redhead? Or how about auburn, ginger, strawberry blonde? It’s a different world when you’ve got red hair… and Stephanie and Adrienne Vendetti know it all too well.

For years growing up, the sisters struggled with make-up, hair products, and other cosmetics that would irritate their sensitive skin. They say necessity is the mother of invention… or in this case, the sister of it — as the Vendettis made it their mission to find the best products for redheads and let the world know where to find them. They’re here to tell the story of their brand, How to Be a Redhead.