Sign up to save your podcasts
Or
Share STEPHANIE LIND: ELOHI / 9 NO’S TO YES / ALL YOU HAVE IS A 2 WEEK CONTRACT
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
STEPHANIE LIND: ELOHI / 9 NO’S TO YES / ALL YOU HAVE IS A 2 WEEK CONTRACT
This week, I sit down with Stephanie Lind—a sales powerhouse and the founder of Elohi Strategic Advisors. Stephanie is a veteran of the food and beverage industry who has led strategy for giants like PepsiCo and Impossible Foods, but her story starts way before that. We talk about her "fell into food" moment selling Girl Scout cookies at age five, and how a lesson from her mother about getting "nine nos to get to the yes" shaped her entire career.
Stephanie shares her path from driving a Frito-Lay truck to telling Impossible Foods they were "doing it wrong," and eventually building her own firm to help brands navigate the chaotic food landscape. We dive into why so many emerging brands fail by chasing the wrong customers, the "two-week contract" reality of corporate employees, and why she believes the distribution world is about to be rocked. Real talk on integrity, sales logic, and why the supply chain is where the real opportunity lies.
Chapters
00:00 Introduction and Background
02:36 Aha Moments in Sales
05:41 Career Progression and Early Experiences
08:28 The Importance of Integrity in Sales
11:03 Navigating Corporate Politics
13:54 Transition to Alohi and Impossible Foods
16:53 The Challenges of Selling Emerging Brands
19:45 The Dynamics of Employee vs. Consultant Perspectives
22:43 The Freedom of Entrepreneurship
27:49 The Rise and Fall of Plant-Based Brands
34:48 Transitioning to Consultancy: A New Path
41:36 Navigating Client Relationships and Networking
48:11 Guiding Emerging Brands: Where to Start
53:45 Consumer Trends and the Future of Food
Website: https://elohi.us
Elohi LInkedIn: https://www.linkedin.com/company/elohi-strategic-advisors
Elohi Facebook: https://www.facebook.com/elohistrategicadvisors
Elohi Instagram: https://www.instagram.com/elohi.us/
Elohi X: https://x.com/elohiofficial
LinkedIn: https://www.linkedin.com/in/stephlind/
Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.
YouTube - https://lnkd.in/gQM3S5mr
Spotify - https://lnkd.in/g_5kFXie
Apple Podcast - https://apple.co/41RoTm4
Pandora - https://lnkd.in/gS-wu_YJ
Follow Jeff:
YouTube: https://youtube.com/@FellIntoFood
Linkedin: linkedin.com/company/fell-into-food
Instagram: http://instagram.com/fell_into_food
Facebook: https://facebook.com/fellintofood
FellintoFood.com
View all episodes
By Jeff FellThis week, I sit down with Stephanie Lind—a sales powerhouse and the founder of Elohi Strategic Advisors. Stephanie is a veteran of the food and beverage industry who has led strategy for giants like PepsiCo and Impossible Foods, but her story starts way before that. We talk about her "fell into food" moment selling Girl Scout cookies at age five, and how a lesson from her mother about getting "nine nos to get to the yes" shaped her entire career.
Stephanie shares her path from driving a Frito-Lay truck to telling Impossible Foods they were "doing it wrong," and eventually building her own firm to help brands navigate the chaotic food landscape. We dive into why so many emerging brands fail by chasing the wrong customers, the "two-week contract" reality of corporate employees, and why she believes the distribution world is about to be rocked. Real talk on integrity, sales logic, and why the supply chain is where the real opportunity lies.
Chapters
00:00 Introduction and Background
02:36 Aha Moments in Sales
05:41 Career Progression and Early Experiences
08:28 The Importance of Integrity in Sales
11:03 Navigating Corporate Politics
13:54 Transition to Alohi and Impossible Foods
16:53 The Challenges of Selling Emerging Brands
19:45 The Dynamics of Employee vs. Consultant Perspectives
22:43 The Freedom of Entrepreneurship
27:49 The Rise and Fall of Plant-Based Brands
34:48 Transitioning to Consultancy: A New Path
41:36 Navigating Client Relationships and Networking
48:11 Guiding Emerging Brands: Where to Start
53:45 Consumer Trends and the Future of Food
Website: https://elohi.us
Elohi LInkedIn: https://www.linkedin.com/company/elohi-strategic-advisors
Elohi Facebook: https://www.facebook.com/elohistrategicadvisors
Elohi Instagram: https://www.instagram.com/elohi.us/
Elohi X: https://x.com/elohiofficial
LinkedIn: https://www.linkedin.com/in/stephlind/
Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.
YouTube - https://lnkd.in/gQM3S5mr
Spotify - https://lnkd.in/g_5kFXie
Apple Podcast - https://apple.co/41RoTm4
Pandora - https://lnkd.in/gS-wu_YJ
Follow Jeff:
YouTube: https://youtube.com/@FellIntoFood
Linkedin: linkedin.com/company/fell-into-food
Instagram: http://instagram.com/fell_into_food
Facebook: https://facebook.com/fellintofood
FellintoFood.com