Even prior to the Covid-19 pandemic, Stephanie Nadi Olson saw a need in the marketplace for more flexibility for workers whose lifestyles required time to care for children or an aging family member. She said she felt compelled to act. And in 2018, she founded We Are Rosie which connects more than 25,000 freelancers, mostly in the marketing sector, with project-based work at more than 25 Fortune 500 brands.