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Stephanie Roberts on Cross-Cultural Comms within the Hitachi Group


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Host Shahar Silbershatz sits down with Stephanie Roberts, Chief Communications Officer at Hitachi Industrial Equipment Systems, to discuss what it takes to lead communications in one of the world's most complex business environments.

Speaking from Tokyo, Stephanie shares her remarkable journey from a 7,000-person farm town in the U.S. to the helm of communications for a global manufacturing conglomerate. With over 20,000 LinkedIn followers and a career spanning civil engineering, legal, commercial real estate, and manufacturing, she brings a unique perspective on how the communications function has evolved from a "messaging department" to a strategic risk management role.

Time Stamps 

00:00 Introduction and Welcome

00:17 Meet Stephanie Roberts

02:04 Stephanie's Career Journey

03:04 About Hitachi Industrial Equipment Systems

04:18 A Day in the Life of a CCO

05:32 Evolving Field of Communications

07:01 Crisis Management and Preparation

10:15 Navigating Cultural Differences

12:31 Internal Communications and Employee Engagement

16:01 Strategic Value of Communications

27:00 Challenges and Trends in Communications

32:36 Personal Insights and Conclusion

To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.

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