Join Odette de Beer in this enlightening episode of "The Alignment Advantage: CX Wisdom for Growth," where we delve into the art and science of Customer Journey Mapping. Discover how this crucial tool serves as more than just a process—it's a roadmap leading straight to the heart of your customers. In this episode, we explore the transformative power of seeing your business through your customers' eyes. Learn how to effectively map out every interaction, emotion, and motivation at each touchpoint of the customer journey. Odette brings this concept to life with vivid examples and practical insights, including a unique perspective inspired by Adam Sandler's movie, "The Cobbler." Understand why journey mapping is essential for identifying improvement opportunities and enhancing the overall customer experience. From capturing the nuances of customer interactions to strategizing post-sales processes for lasting loyalty, this episode is a treasure trove of wisdom for businesses aiming to create seamless, empathetic customer journeys. Tune in to transform your approach to CX and ensure your customers never feel the need to 'abandon cart.' Get ready to walk in your customers' shoes and reshape your business strategies with empathy and insight.