Great Events

Stepping Up Sustainability: Tactics for a Greener Event Landscape


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Have you made a habit of prioritizing sustainability? 


In the events industry, it’s much-discussed, but action is key. As Great Events host Alyssa Peltier says, “When it comes to sustainability, a zero excuses policy is the best policy.” 


In this episode, Alyssa joins fellow hosts Rachel Andrews and Felicia Asiedu to discuss insights shared by Cassidy Knowles, Group Managing Director of Chorus Creative Group. 


From Chorus's spectacular sustainability efforts to the small steps each individual can take, this conversation is packed with actionable advice. 


Here are a few takeaways:

  • Ask: How can we reduce first? It’s about the best money-saving strategy for the organization's people and the planet. 
  • Start small: With large organizations, one policy change that can be rolled out across that sea of events is significant. Begin to institutionalize things, and that institutionalization becomes a cultural shift. 
  • There’s always more to learn, and—to that end—Cassidy suggests visiting the B Corp website and filling out an initial survey. 
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