12.05.2022 - By Jasper Ribbers
Every short-term rental property is unique, and each guest values different property features when looking to book. Add to that travel trends are shifting quite dramatically right now, and it can be a gamble to rely on the data alone to set your pricing.
So how can you use the data to increase your revenue without increasing your risk? John An is the Founder & CEO of TechTape, the Founder & President of Ohana Stay, and a short-term rental industry expert who consistently brings in returns at 20% to 50% above market. He's also written a chapter in the soon-to-be-released, The Book Direct Blueprint.
On this edition of Get Paid for Your Pad, John walks us through his 3-step approach listeners can use to increase their Airbnb revenue.
We discuss how to align your risk tolerance with your pricing strategy and nightly rate to achieve your goal occupancy level.
Listen in as John shares his hands-on approach to combining data with human skill to increase your Airbnb revenue by as much as 15-30%.
Topics Covered
John explains his thought process for revenue managementThe issue with the data in the STR industryWhat John looks at in the data increase revenueThe two ways to come up with your base priceWhat is the demand curveWhy pace is a more important data point than price when trying to increase revenueJohn will share the 3 step approach listeners can use to increase their Airbnb revenueWhy you need to determine your risk tolerance or that of the owner of the property you are managingWhere your risk tolerance aligns with your pricing strategyHow to use the nightly rate as the lever to achieve your goal occupancy levelHow to choose your time frames to establish an occupancy targetWhy it's essential to 'keep your hands on the wheel' when adjusting your pricing strategyWhy the holistic view can tell you just as much as your revenue about how your guest avatar is really responding to your property
Connect with John An
John on LinkedIn TechTape
Resources
The Book Direct Blueprint How to Pick Your Tech Stack for Your Short-Term Rental Get Paid For Your Pad on YouTube Get Paid for Your Pad Email List Subscribe to GPFYP on Apple Podcasts FREE Airbnb Starter Guide STR Profit Academy Overnight Success Email [email protected]
Sponsored By
Legends X STR Accelerator Hosted on Acast. See acast.com/privacy for more information.