As a SaaS founder, you find yourself in uncomfortable situations all the time. 

Confronting an employee? Inevitable. 

Giving bad news to a client? Also inevitable.

When faced with these situations, do you tend to avoid the discomfort or lean into it?

If your answer is avoidance, you’re not only standing in your own way, but in the way of the team you’ve worked so hard to build.

On this episode of The Evolved Sales Leader, seasoned tech entrepreneur, Sterling Hawkins, explains how he’s utilized the ups and downs of his tech career to display the need and benefit of confronting discomfort as a startup leader… and how you can, too.

Listen in as we discuss:

• Why leaning into discomfort is imperative as a founder
• Red flags in business relationships
• Changing your perception of yourself and others to develop your comfort levels 
• Why fear of the unknown is healthy and can help you thrive in unpredictable environments

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.