Collabcast by IAOA with Captain Dave Jackson

Steve Anderson with Catalyit


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Steve Anderson shares with us his illustrious career in the insurance industry.  He talks about his book The Bezos Letters, his 340,000 followers on Linkedin, his TAAR newsletter, The Catalyit Story, and his favorite iphone app (which is very high tech)!


Episode Highlights:

  • Steve shares his interest in computers and technology, and his work with agency management systems in the early 1980s. (06:21)

  • Steve discusses his book, The Bezoz Letters, which explores the 14 principles of success that Amazon founder Jeff Bezos outlined in his annual letters to shareholders. (13:38)

  • Steve explains that he grouped the 14 principles into four cycles: test, build, accelerate, and scale. The first principle encourages successful failure, while the fourth principle encourages experimentation and risk-taking. (19:15)

  • Steve discusses his discontinued monthly newsletter, TAAR, and the challenges of justifying its expenses in the digital age. (29:30)

  • Dave mentions that IAOA plans to launch a digital magazine in July, targeting Millennials and Boomers, aiming to provide content for the younger generation. (32:00)

  • Steve shares how he became part of LinkedIn's Influencers program, the intentional and accidental aspects of it, and how it has helped him connect with the right people. (41:21)

  • Steve explains how he manages his LinkedIn connections by batching them and being ruthless in his acceptance process, checking titles, common connections, and comments. (47:20)


  • Key Quotes:

    • “You can't grow if you don't take risks. And, you know, so many people say entrepreneurs are natural risk-takers. I would say maybe, not necessarily. And what are they doing to protect the downside?” - Steve Anderson

    • “LinkedIn is the primary place that I spend my time on social platforms, partly because of that. And it just goes to show that in professional stuff, LinkedIn continues to be a really good platform, and they continue to develop services around helping you connect with the right people.” - Steve Anderson


    • Resources Mentioned:

      • Steve Anderson LinkedIn

      • Book: The Bezos Letters

      • Reach out to Dave Jackson

      • Independent Agency Owners Alliance | IAOA

      • ...more
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        Collabcast by IAOA with Captain Dave JacksonBy Captain Dave Jackson