Meet Steve Buzogany, the Referral Guy and Appreciation Advocate. He reveals the secret to building a successful career without working too hard. But just as he's about to share his ultimate gifting strategy, the interview abruptly ends, leaving the audience wondering what could happen next.

Start loving on your people.

My special guest is Steve Buzogany

Meet Steve Buzogany, the creative mind behind Appreciation Advocate. Having successfully sold nearly $100 million worth of real estate, Steve knows a thing or two about building genuine relationships with clients. By focusing on meaningful connections, he was able to achieve success while working just three to four days a week. Now, Steve is dedicated to helping other small business owners stand out, foster deep relationships, and increase their income – all while having fun and avoiding burnout.

This is Steve Buzogany 's story:

Once a real estate agent, Steve Buzogany discovered the power of focusing on the relationship rather than the transaction. Mentored by Brian Buffini, Steve quickly became known as the "referral guy" around his office. He found that by using personalized gifting strategies, he could build lasting connections with his clients and receive more referrals. However, he realized that many agents didn't want to put in the extra effort for these customized gifts, leading him to create Appreciation Advocate.

In this episode, you will be able to:

The Six Criteria for Great Gifts
To maximize the impact of client gifts, it's crucial to adhere to specific criteria that ensure a gift resonates with recipients on an emotional level. The six criteria include quality, personalization, emotional impact, staying power, building connection, and focusing on the recipient rather than the giver. As discussed by Steve Buzogany, traditional corporate gifts like food baskets, gift cards, and branded swag bags often fall short of creating lasting impressions. By focusing on the six criteria presented during the interview, businesses can enhance their gifting approach and create memorable experiences that foster strong relationships with clients.

The resources mentioned in this episode are:

Connect with Steve here:

Website: ⁠⁠⁠⁠https://appreciationadvocate.com/strategicappreciation

Linked: ⁠https://www.linkedin.com/in/stephen-buzogany/

Connect with Troy Holt here:

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