Today we sat down with Steve Caton, founder and CEO of Altezza Solutions, to unpack one of the toughest questions founders face: When is it time to step out of the sales role and start truly working on your business instead of in it?Steve shares practical, step-by-step ways to recognize the warning signs—like stalled deals, calendar chaos, and declining conversion rates—and how to build the right processes before handing sales over. From color-coding your calendar to designing a sales process that transfers trust, this episode is full of actionable takeaways for any owner ready to buy back their time and scale sustainably.Whether you’re a contractor still running calls, or a founder wearing too many hats, this conversation will show you how to break free from the sales trap and finally focus on growing your business with intention.

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