Steve Crepeau, CEO and Founder of True Sales Results joins host Carl Lewis.

Steve and Carl discuss Steve founding True Sales Results 14 years ago. True Sales Results delivers a custom sales enablement services to fast growing B2B technology sales organizations.

That entails everything from building custom sales playbooks, building and delivering custom sales boot camps, a lot of videos these days.

So it's all around how can we improve our sales performance as technologists.