Steve Cronan started out as the digital asset manager on the Matrix movies in the early 2000s. The experience inspired him to start a company that helped Hollywood Studios and global brands manage vast amounts of content and digital assets across processes, workflows and global markets. If you watched the latest Avengers movie, you would seen Cronan’s company, 5thKind in the credits. Catching up in LA, we spoke about the lessons that studios like Marvel can teach other organizations about digital transformation, and how we are just at the beginning of a new renaissance in AI-powered creativity.