The Authority Builder Podcast

Steve Fretzin | A “Sales-Free” Business Development Approach

04.06.2023 - By Steve GordonPlay

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Many attorneys (and most other professionals, too) hate the idea of “selling” but want to build a business…   They want to scale their practice to achieve freedom and control in their legal careers…   Yet they struggle with “sales”—something they don’t teach you in law school.   My guest, business development coach Steve Fretzin, is here to share a unique, “sales-free” approach to growing a legal practice.   He’ll also break down his 3 painless approaches to asking for referrals…   And reveal why peer groups are the secret weapon every business owner needs. 

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