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Most aquatics pros are exceptional on deck… and nearly invisible online. That’s not just a marketing issue—it affects revenue, hiring, parent trust, and program growth.

In this episode of Navigating Neva, host Neva Nicole and co-host Wesley King sit down with Steve Grella, who blends 23 years on deck with AI + marketing, and supports 27,000+ aquatics businesses through AquaticsConnect. We break down what “digital infrastructure” actually means for swim schools, municipal facilities, and aquatic programs—and the practical steps to fix online visibility without turning into a full-time content creator.

 If families can’t find your program online, that’s not a marketing problem—it’s an infrastructure gap. Visibility is part of professionalism now. 

https://www.linkedin.com/in/steven-grella/

https://www.aquaticsconnect.com/

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