Steve is the former CEO of YouGov and VP of Facebook/Meta, heading up their operations in Northern Europe. Here he talks about having parents who were entrepreneurial and intellectual; dyslexia; getting a call from "the Robin Williams" of the media planning world; the transition from strategist to leader (and getting it wrong initially); the debate about Facebook as an editor/censor; 29 elections in a year at YouGov; a hatred of repetition; and crying at the movies.