Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unparalleled marketing. But some of it is down to his persuasion techniques. Techniques that all of us can adopt. In this episode, you’ll learn how Steve Jobs persuaded the world using simple techniques that anyone can copy. 
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Steve Jobs: How he persuaded the world (part 2)

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

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Warning. This episode contains explicit language. 
In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand. 

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The persuasive power of profanity

It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling.

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The speech that put a man on the moon

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.

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“Don’t be fooled by this sales trick” Chris Voss

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. 

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FBI hostage negotiator shares his worst mistakes

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

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Steve Jobs: How he persuaded the world (part 2)

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