This episode of the PGA Professional Podcast features Steve Keogh, Lead Instructor at Five Iron Golf in New York. Steve shares his journey from a self-taught junior and Australian trainee to working with world-renowned coaches such as Dr Rob Neal, Jim McLean and David Leadbetter, and ultimately building a successful full-time coaching business in the US. He explains how structured learning, smart use of technology, and a relationship-driven approach have shaped his coaching philosophy and career.

Key takeaways from the conversation with Steve are:

• Shadowing great coaches, paying for lessons, and seeking feedback will fast-track your growth as an instructor.
• Simple language and selected data points help players understand technology without information overload.
• Physical screening and collaboration with fitness/medical professionals protect players from injury and support long-term development.
• A full diary is built through relationships, clear goal-setting, structured programs and always booking the next step, not hard selling.
• Playing lessons, personalised drills, video feedback and regular check-ins create standout value and long-term client loyalty.