The Layton Group has been one of Australia’s premier furniture supply and manufacturing businesses, supplying furniture and homewares to the majority of Australia’s largest retailers since 1998. Founder, Steve Layton, started the group in Hong Kong, in 1990, and was one of the early pioneers in developing China’s production and export of furniture to Australia, USA and Europe. Steve has a unique knowledge of manufacturing, retail, product development and supply chain from 30 years in this industry sector. Australia furniture retailers face a huge challenge with endless discounting and sales, ever reducing margins, low transaction values and poor quality perception. Sofa Brands offers a solution to these problems. One of the other businesses that are currently part of the Layton Group include a highly custom 'design your own' sofa business that is currently in the works.