212 - Steve Lyons, Maine Office of Tourism

Chase and Ryan welcome to The Woodshed Steve Lyons, the Director of the Maine Office of Tourism. There's no shortage of natural attractions in our great state, of course, but Steve explains that Maine is primarily a "lifestyle brand," and his team is interested in the core personal values of our visitors. Beyond the typical destinations along the coast (think lobster and lighthouses), Maine can also appeal to niche environmental interests and those seeking vacation "experiences" that they'll ...