Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of eight books. His newest release is, "STEALING GENIUS: The Seven Levels of Adaptive Innovation." Steve's speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Conference. His background is eclectic. He's the son of the co-inventor of the 8-track tape player. He played on the PGA Tour, worked in the copper mines of Arizona, and was a stunt man in Hollywood. It also explains why he brings a slightly bent perspective on marketing and branding.

It also explains why he brings a slightly bent perspective on marketing and branding to us here today, please join me in welcoming Steve Miller!