1992 Penn State grad Steve Moyer and 2008 grad Danielle Stemple are two of the main people behind our favorite Penn State retailer, Lions Pride. Beyond being a great partner of Lion Legacy, we wanted to learn about what it takes to operate a small business in a college town. Steve and Danielle also provide some great insights on how they work with Penn State and the licensing department to bring apparel to you and all Penn Staters.

Jump right in:

5:15 - Surviving the pandemic as a small business

8:46 - How Lions Pride got started

13:18 - Danielle's start in retail

15:32 - Student Question of the Episode powered by The Daily Collegian: Biggest change in business over time

18:49 - Lions Pride vs. the competition

23:22 - The buying process

27:21 - Opinions on having different logos and colors

32:29 - Advice for opening a small business in a college town

35:31 - The future of Lions Pride

37:30 - Lions Den presented by Lions-Pride.com: Penn State experience

Show off your Penn State pride with the latest apparel and gear by visiting Lions-Pride.com.

Keep up with all the Penn State news at Collegian.PSU.edu.

Join Penn State's network connecting students and alumni at Alumni.PSU.Edu/LionLink.

Lion Legacy is a Baroudeur Production and is not affiliated with Penn State University. Visit us at LionLegacyPodcast.com

Special thanks to StudioPodSF.com for their support.