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Steve O'Dell, Tenzo Tea Founder Shares His Biggest Lessons
Steve O'Dell joins Chris Meade to share the biggest lessons he's learned while building Tenzo Tea, a CPG brand who makes the best matcha tea. Steve shares with Chris.
- How they got their first retail accounts by knocking on doors and cold calling.
- Dealing with knock offs and me too products especially on Amazon.
- Building trust for taste when selling online, and the products have a hard reputation.
- Building out a successful subscription program without breaking the bank.
- Making your first hires. Steve says to go uncomfortably long with as few people as possible.
- Having boundaries with your cofounder
- Setting milestones that are clear to understand and easy to follow to keep your staff focused and your company growing.
Sign up for Chris' weekly newsletter Cross Commerce here, and connect with him on Twitter and Linkedin.
Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.
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By DTCXSteve O'Dell joins Chris Meade to share the biggest lessons he's learned while building Tenzo Tea, a CPG brand who makes the best matcha tea. Steve shares with Chris.
- How they got their first retail accounts by knocking on doors and cold calling.
- Dealing with knock offs and me too products especially on Amazon.
- Building trust for taste when selling online, and the products have a hard reputation.
- Building out a successful subscription program without breaking the bank.
- Making your first hires. Steve says to go uncomfortably long with as few people as possible.
- Having boundaries with your cofounder
- Setting milestones that are clear to understand and easy to follow to keep your staff focused and your company growing.
Sign up for Chris' weekly newsletter Cross Commerce here, and connect with him on Twitter and Linkedin.
Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.