The Day One podcast – Insights Room 101 is hosted by Hannah Mann. Guests coming on the show describe three of their worst professional pet peeves and aim to convince Hannah to bin one of them away forever in Room 101, much like the popular British TV show. Our guest on this episode is Steve Phillips, CEO of Zappi and Chair of the MRS Sustainability Council. Steve joins us on the Room 101 podcast to share what things in the industry he’d like to see banished to Room 101 forever. The main pet hates Steve describes are: researchers trying to get into the board room; conjoint analysis; and focus groups. Steve provides meaningful criticism during our conversation, and we hope you enjoy it.