Steve Sheppard is the Managing Director ANZ at Interactifs, a professional training and coaching company founded in France more than 30 years ago. He reflects on his 30 years in market research and advertising and for a communications profession, we often overlook the important skills of effectively communicating in a business context and how more focus on achieving specific outcomes and communicating with intent would improve the performance of all involved.

https://www.trinityp3.com/2019/08/communicating-more-effectively-in-business/