Steve Simonson, digital pioneer and founder and CEO of iFloor, talks about the current digital environment, including Facebook, and the challenges involved in securing content. He outlines several avenues that can assist retailers in obtaining content, and talks about the concept of selling floor coverings online, and his view of its future, including his expectations for the big box players, middle tier players, and small independents. He Also discussed is the need to engage consumers, the characteristics of millennials, and the advantages to independents of being an Omni channel retailer.