Steve Wilkinghoff is the author of “Found Money: Simple strategies for uncovering the hidden profit and cash flow in your business”. Go to stevewilkinghoff.com to find out more. Steve started out as an accountant before becoming entrepreneurial and so he understands the numbers and financial side of a business in a way that most business owners do not, the majority of business owners when they look at their financial statement they don’t know how to make sense of them and how they can translate that information into actionable changes that they need to make within their business to make it grow. Understanding how your business actually makes money so that you can make more of it. Maybe you’ve struggled with this? I know I have which is why I wanted to get Steve on the show today.

We’re going to be discussing these topics including...

Why it’s critical to get absolutely clear as to the reason your business exists in the first place

Why you must clearly define goals so that your business can support your dream lifestyle

The 3 things a business has to do to make money for its owner

A quick, easy way to immediately increase cashflow

How to get out of what Steve calls a death spiral, the situation where the business is really struggling financially and heading for failure, Steve’s going to share how to identify where you’re going wrong so that you can fix the problem