Kate Cullwick and her sister, Prue, created their online homewares business, Foxtrot Home, just on five years ago. Having identified a niche in the homewares market, they began sourcing and importing ethically made, sustainably produced natural French linen products. With a strong focus on customer experience and riding a wave of soaring interest in linen products, Foxtrot Home took off. Having grown up on a beef and sheep farm, the sisters were determined that living rurally would not be an impediment to sourcing their products nor prevent them from operating a very successful online business. When the sisters started to think about diversifying their product range, wool products were a natural fit. Kate lives on a farm in Central Hawke’s Bay. Using strong wool grown on the farm, Foxtrot now produces baby blankets and throws. Foxtrot’s profile has allowed Kate to champion New Zealand wool and the fantastic farmers who produce it. Kate and Prue are busily expanding their wool offering and will have new products available next year.