Swetlana AI Podcast

Steven Cheung & Weaponized Comms


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This episode is a detailed profile of Steven Cheung, the White House Communications Director appointed by Donald Trump in 2025.


First we have a short biographical overview of Cheung's life, education (including his time at California State University, Sacramento, without earning a degree), and political career, highlighting his work on various Republican campaigns, his previous role in the Trump administration, and his background with the Ultimate Fighting Championship (UFC).


This article is key:

https://www.theatlantic.com/politics/archive/2025/03/steven-cheung-voice-trump/682211/


The Atlantic article and the accompanying psychological analysis focus on Cheung’s "weaponized communications" style, describing it as relentlessly aggressive, profane, and focused on public humiliation, mirroring Trump’s own approach. This style, influenced by the UFC ethos of dominance and spectacle, is characterised as a strategic system designed to colonise perception and erode moral boundaries, making Cheung the effective "voice of Trump" in his second administration.


Additional info: https://en.wikipedia.org/wiki/Steven_Cheung


#stevencheung #uspolitics #trumpadministration #politics #whitehouse

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Swetlana AI PodcastBy Swetlana AI