The names Jim Jones, L.Ron Hubbard, David Koresh, and Sun Myung Moon might come to mind when someone uses the term cult leader. Many have suggested that Donald Trump falls into the category. But does Trump himself truly qualify as a cult leader? Can Trump's followers be correctly described as a cult? In this episode of Point of Inquiry, Steven Hassan joins Jim Underdown as they dive into persuasive reasoning, the work of BJ Fogg's persuasive marketing technology used widely on social media platforms, why cults are successful, the processes involved that lead people into joining a cult, and why the President of the United States can accurately be described as a cult leader.

Steven Hassan, is an expert on Undue Influence, brainwashing and unethical hypnosis and author of the best-selling book, Combating Cult Mind Control. He is a licensed mental health professional and cult expert. Steven helps people leave destructive cults after he was deprogrammed and left Sun Myung Moon's Unification Church. He is the founding director of the Freedom of Mind Resource Center. He developed the BITE and Influence Continuum models to assess what control methods an individual or group uses and where they fall on a continuum from not harmful to extremely harmful.