Ever heard the one about the lazy millennials, un-enthusiastic Gen X’ers, and the technologically-inept baby boomers? If you believed the papers, each generation is entirely unique and therefore incompatible.

Well, Steven Hitchcock is calling bull. To him, generational categories are a little like a modern horoscope – vague enough to ring true, but not backed up by science. So why do we seem to like talking about them so much? In his talk, Steven will discuss how these convenient categories came to be, why we insist on putting people into boxes and how we can work with each other without relying on generational typecasting.